As Akshaya Tritiya symbolizes new beginnings, the collection caters to the growing demand for jewellery that seamlessly blends tradition, originality, and long-term value. Weddings are deeply personal, and Marriages Crafted by You embodies the spirit of self-expression, allowing brides to celebrate their tradition while embracing contemporary elegance. Each design of the wedding collection narrates a story of custom and modernity, making it an heirloom-worthy investment for every bride.
Pelki Tshering, Chief Marketing Officer, Tanishq, said, “As we step into the summer wedding season, Rivaah by Tanishq continues to cater to the growing demand for bridal jewellery that blends heritage with modernity. With Akshaya Tritiya signalling the start of this exciting period, our Rivaah Golden Advantage Scheme and best gold rate offer have helped over 2.7 lakh wedding buyers this year. With region-specific designs and evolving preferences toward natural diamonds, Rivaah caters to the diverse preferences of modern brides. As the demand for jewellery that offers both emotional value and long-term investment grows, Tanish will continue to redefine the bridal jewellery experience by housing a large collection of jewels that are not only suitable for your D-day but can be adorned on all special days and functions of your wedding.”
