Tanishq's Exclusive Onam Collection

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Tanishq unveils exquisite Onam collection, Embodying the festival's vibrant spirit

Tanishq, India’s most trusted jewellery brand, unveil its exclusive Onam collection, meticulously crafted to embody the rich cultural heritage and vibrant spirit of Kerala's beloved festival. This unique collection features a range of one-of-a-kind pieces that will be available only in select regions, making it a truly special offering for the festive season.

The Onam collection draws inspiration from Kerala’s deep-rooted traditions, showcasing elements such as the boat race, Mohiniyattam, houseboats, and the majestic elephant processions. Each piece in this collection is a testament to Tanishq's commitment to impeccable craftsmanship and attention to detail.

Mr. Kuruvilla Markose, CEO of International Business at Titan, elaborated on the collection by saying, “Our Onam Collection is a heartfelt tribute to the rich cultural tapestry of Kerala. Each design in this collection is meticulously crafted to tell a unique story, capturing the essence and vibrancy of Onam. We have incorporated intricate motifs and symbolic elements that pay homage to Kerala’s traditional artistry and festive spirit. We are thrilled to present these exclusive pieces to our customers, as they not only embody the beauty and heritage of Kerala but also celebrate the profound significance of the Onam festival. This collection is more than just jewellery; it is a celebration of tradition, craftsmanship, and cultural pride.”

Mr. Aditya Singh, Head - Jewellery International Business at Titan, stated, “Our Onam collection represents a strategic initiative to deepen our engagement with the Indian expat, specially from Kerela in the UAE market, showcasing our commitment to celebrating local traditions through high-quality craftsmanship. By aligning our product offerings with the cultural significance of Onam, we aim to strengthen our brand's presence and resonate more profoundly with our customers. This collection not only enhances our portfolio with unique, culturally rich pieces but also underscores our dedication to expanding our market share in key regional segments.”

Key Highlights of the Onam Collection:

Mohiyaattaym Haram: This bespoke haram draws inspiration from Kerala's traditional dance form Mohiniyattam, celebrated for its elegant movements and emotive narratives. Displaying the Padma Mudra, the dancer takes centerstage, symbolising the lotus flower. The haram’s chain completes this as a swing, often decorated during Onam celebrations.
Elegant Lotus Kada: Symbolizing purity, prosperity, and spiritual growth, this 22 Karat gold kada features a hand-painted lotus flower pattern. The bangle’s design is a blend of traditional artistry and exquisite craftsmanship, making it a perfect gift for those who appreciate unique handcrafted jewelry.
Sunrays Gold Kada: The graceful silhouette of this stunning gold Kada showcases intricate lotus petal motifs, symbolizing purity, beauty, and divine perfection. The petals are adorned with vibrant ruby beads accents, adding a touch of festive color, thoughtfully chosen to match with Vallam Kali Haram, creating a piece that is not just a piece of jewelry but a celebration of tradition and artistry.
Palakka Leaf Pendant: This exquisite 22 Karat gold pendant features a Palakka leaf, embodying the lush greenery and timeless elegance of Kerala. The pendant’s design is a harmonious blend of plain gold and green-tinted glass stone, making it a versatile piece that complements both modern and traditional outfits.

Special Offers for Onam: To celebrate Onam, Tanishq is offering customers up to 25 percent discount on gold-making charges and diamond jewelry. These offers are available both in stores and online, ensuring that customers can shop conveniently from anywhere.

Availability: The Onam Collection will be available across all Tanishq stores and online platforms, starting August 21, 2024. Given the exclusivity of these designs, customers are encouraged to visit early to explore the entire collection.