In a constantly evolving world, we are witnessing the emergence of an inclusive, diverse, and forward-thinking society. Advocating for a positive change amidst evolving times is the very spirit of the multi-brand premium watch retailer, Helios. The brand’s continued commitment to this mission is evident through their campaign - #TimeIsChanging. Throughout the year, Helios has initiated various campaigns aligned with this overarching theme. Each campaign encourages individuals to adapt to changing times by reimagining the way they celebrate important occasions and festivities.
For instance, Helios launched their #LoveEarth campaign for Valentine’s day that urged individuals to care for the environment as they would for a loved one. Helios celebrated International Women’s Day, with a powerful campaign that encouraged men to normalise conversations on women’s menstrual health. Furthermore, the brand also launched an inclusive range of couple’s helios watches gift boxes in celebration of Pride Month.
In an age where the currents of time have shifted, and demons have morphed into new, perplexing guises, the face of evil has perpetually reinvented itself. In the midst of these changing circumstances, the new campaign from Helios raises a profound question: What does evil look like in the contemporary world? The abhorrent horrors of acid attacks, a grotesque response to a simple refusal, and the chilling devaluation of human life, commoditized in a world driven by materialism, are just a few facets of the challenge. The world is confronted with the existential threats of climate change, which endanger the planet.
Amidst these perils, this Navratri, the brand’s latest campaign, ‘Goddesses of Today’, is an ode to the modern-day goddesses fighting against societal evils. The campaign spotlights nine inspiring women from different walks of life enabling change at the grassroots level. Read on to uncover these phenomenal changemakers that Helios is championing in this campaign.
