Mr. Manish Gupta, CEO of the Fragrance and Accessories division at Titan Company Ltd., expressed his excitement about the launch, “We are delighted to open our first yellow door in the fashion & shopping destination of India – Mumbai. By establishing a tangible presence in key locations, we aim to enhance brand visibility, provide a more immersive shopping experience, and tap into the expanding consumer base that values both the tactile engagement of physical stores and online convenience.”
In a strategic push to solidify its position in the organized handbag market, the company aims to open around 100 stores across India by FY27. This rapid expansion plan underscores IRTH's commitment to establishing itself as a dominant force in a market poised for substantial growth.
“Given the favorable market conditions and enthusiastic response to our products, we’re anticipating crossing a combined revenue of over INR 1000 crores by FY27 from both IRTH and Fastrack bags,” added Mr. Gupta.
As IRTH ventures on this exciting new chapter, the brand is poised to redefine the premium women’s handbags experience & is inviting the women of Mumbai to explore the delightful world of IRTH.