'For the Star in You'; Where Stardust Meets Self-Confidence
Mia By Tanishq Presents Its Festive Campaign For The Star In You Featuring Rakul Preet Singh
Mia by Tanishq, one of India’s most fashionable jewellery brands unveils its latest festive campaign,
‘For the Star in You’ captivating the inherent brilliance and confidence within every woman. The campaign empowers women to embrace their self-confidence and recognise that their shine has the power to illuminate the world.
Set in the celebratory context, the campaign,
conceptualized Mia by Tanishq and Famous Innovations features the celebrated actress
Rakul Preet Singh who embodies the essence of the brand and has been roped in as the face of the campaign this year. The heart of the campaign is set on a festive film set with Rakul elegantly attired. Following the final take, Rakul approaches the monitor to discuss the scene with the director. As the camera rolls, the film beautifully captures a relatable moment.
The slice-of-life film portrays a delightful moment as a young lady on set admires Rakul from afar. Initially hesitant, she is contemplating whether to approach her favourite actress for a selfie. However, the magic of the moment unfolds when a ray of light from the film set catches the young lady's Mia necklace, drawing Rakul's attention. The film beautifully captures the exchange of sweet gestures, emphasizing the campaign's core message that everyone possesses a unique brilliance within themselves, akin to the stars that illuminate the universe. It is a celebration of self-confidence, individuality, and the boundless potential that resides within each person. It's revealed that the young lady is Neha, the talented writer of a popular show. Rakul's genuine appreciation for Neha's work transforms her from a nervous admirer into a confidently shining star.
