The film encompasses the aspect of how women are serving as a beacon of encouragement and uplifting each other celebrating sisterhood and other special moments. Women share a bond as timeless as the stars themselves. This campaign is a sincere attempt made by the brand to encourage and empower women to embrace the Star in them. The film is more than a showcase of exquisite jewellery; it's a reminder of the cosmic potential that resides within each one of us. As the stars in the universe are formed from the same elements, so are we, created from stardust. Within every individual, there lies the power to illuminate the world with their unique brilliance.
Speaking about the campaign, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq said, “It is a delight to experience the cultural shift led by the Gen-Z, today’s youth, that fosters collaboration over harbouring competition. Women today are empowering and uplifting each other to be their best version. This sisterhood served as the inspiration for Mia’s festive campaign “For the Star in You”, introducing Rakul Preet Singh, whose unapologetic confidence and versatile personality reflect the core ethos of a Mia woman, while the ease and humility with which she carries her fame makes her the right fit for the campaign.”
Speaking about the campaign, Melvin Jacob, Creative Head, Bangalore, Famous Innovations said “When we planned interesting use of celebrity, we thought it could be cool to show the relatable star for a change. Fact is, everyone shines, everyone struggles with confidence - and everyone needs a lift once in a while. Appreciating someone else’s shine doesn’t take away from your shine, in fact it amplifies it.“
