The Indian perfume & Deodorant market is valued at roughly 10,000 crores, out which perfumes would be ~ 4500 crores and Deodorants at 5500 crores. The organized size of perfumes category would be 2500 crores out of 4500 crores which is expected to grow at CAGR of 12-13% over next 5 years.
SKINN, a pioneer in the Indian fine fragrance market, has long led dominated the 'Masstige' segment. As consumer preferences evolve and disposable incomes rise, there's a growing demand for high-quality fragrances at affordable prices. SKINN 24Seven is strategically timed to tap into this burgeoning market, offering a perfect blend of quality, affordability, and style to appeal to these discerning consumers.
Mr. Manish Gupta, CEO, Fragrances and Accessories Division, Titan Company Limited, stated, "SKINN 24Seven is offering an excellent choice to consumers to enhance their Lifestyle choices. We're inviting consumers to make fragrance an essential part of their daily ritual, ensuring they're truly ready to meet every moment at their best. With its combination of premium quality, affordable pricing, and versatile fragrance options, we aim to make premium fragrances accessible to a wider, younger audience without compromising on quality. Our focus is on pan-India markets, as we've identified a strong appetite for affordable premium products.”
