Speaking on the launch of the film, Pelki Tshering, Chief Marketing Officer, Tanishq, shared, “Our latest film for natural diamonds is an extension of one of our core beliefs at Tanishq that diamonds are rare and forever. Our natural diamonds symbolize the strength, grace, and aspirations that define women. Through this campaign, we celebrate their journeys, helping them to shine brighter and embrace their inner radiance. “Celebrates your sparkle” is not a tagline; it’s an emotion. Like always, Tanishq diamonds are at the forefront, lighting up any room and the woman who adorns it. The film beautifully captures how women are not shying away from the spotlight and roping in the iconic Manisha Koirala encapsulates this essence of feminine grace and individuality seamlessly.”
Speaking about the campaign, Arpan Bhattacharyya, Head of Creative, Lowe Lintas, added, We wanted to capture what it feels like when someone’s presence brightens up the world around them. Because that’s exactly what the Tanishq woman has always done. And it’s also what the most beautiful diamond jewellery does for the people it adorns. A breathtaking product, an effervescent personality that evokes joy, an evergreen song that lifts spirits, and a delightful cameo from an icon - it seemed like a marriage made in heaven and just the perfect way in which to celebrate the sparkle of Tanishq Diamonds.