Made by Women, for the Women is the essence of the campaign, highlighting the characteristics of the Modern-day Queens, who are ruling the world with grace. This campaign shines a light on women's multifaceted roles, from nurturing family bonds to excelling in their careers, showcasing their ability to balance the boardrooms and living rooms effortlessly. It reflects the solidarity among women and how they are queens of hearts by uplifting each other in their journeys. The collection Inspired by the splendour of royal courts, majestic palaces, and storied heritage; Nav-Raani redefines traditional jewellery by merging intricately handcrafted artisanship with contemporary flair.
The film opens on a magical Diwali night, spotlighting four Nav-Raanis in different settings, each highlighting the beauty, power, and sophistication of the modern woman. While she may not have the luxury to embody a queen every day, her regal persona radiates during festive moments like Diwali, when she adorns herself with exquisite jewellery from the Nav-Raani collection. Whether lighting diyas or hosting family gatherings, the film showcases how the collection is designed to enhance her inner majesty, making her feel elegant.
